Hiring the right graphic designer means avoiding common pitfalls that derail projects before they start.

Don't Lead with Price Alone

Choosing the lowest bid often sacrifices strategy, craft, and support when revisions arise.

Review Portfolios in Context

Look for case studies that resemble your industry, audience, and deliverables rather than isolated visuals.

Write a Strategic Brief

Share goals, timelines, audiences, and success metrics so designers can respond with informed solutions.

Clarify Communication

Set expectations about feedback cadence, decision makers, and preferred tools to keep momentum.

Respect the Process

Allow time for discovery, exploration, and refinement so the final design reflects research-backed decisions.